Envisioning Success

Tacoma Bible College Redesign

Posted by Chris Shockley under Web Design

Tacoma Bible College has been a client of mine for around ten years. As the school has grown, so has the need for their website to offer more functionality and resources.

When the president of the school contacted me recently to discuss their new marketing focus and the functionality they are hoping to implement over the next year, it quickly became apparent that a redesign of the look and feel made sense.

Over the past few years the school has been changing its focus from local (people who either knew the school or knew current students) to something regional and, indeed, international. I’ve been told that they may have as many as forty students from Korea this fall.

Because of this, it made sense to take the website’s look and take it to what I call, “The Top Shelf” of the market place. That is to say make sure the site had a best-in-class look, layout and color scheme; clean and professional. This is because the prospective students and their families will be using the website’s of schools to help them make a decision about which schools to investigate before coming into town.

The Update

So, not only are the colors up to date, we updated their logo, but made sure that we’ve encorporated their school seal in a number of places to maintain the connection with the history of the school.

The homepage has changed the most with a focus on offering a lot of relevant information at a glance. It now functions better as a portal for the entire site offering both internal and external links, news and event information.

We added a sitemap footer to allow easy access to every page on the site as well. NOTE: To see it, go to the Tacoma Bible College web site and scroll down.

What’s Next?

Some of the features they want to include in future development are focused on their international students, including having the site available in a number of languages. Also, they also want to add a weekly devotional and even develop a way for students and faculty to collaborate and share ideas through a discussion forum or blog.

---

Chris Shockley is owner of Envision Design Solutions and has been building websites for over 12 years. He can be reached via the web: http://www.EnvisionDesignSolutions.com/contact.php