Envisioning Success

What Business You’re REALLY in

Posted by Chris Shockley under General, Marketing

Introduction
One of the things that I try to do is to help my clients shift their thinking. I try and help them see things from a different angle or a fresh pair of eyes.

So, in this article I want to bring to you attention a very important premise around the idea of what business you’re in and the marketing you do.

Premise
Each of us believe we are in the business of…(put your product or service here), but in fact, each of us would be wrong.

You may think your business is plumbing or insurance or photography, but it is not.

You are in MARKETING

Think about it, you do “sell” insurance or photography services or websites, but really and truly those things are simply the product you currently sell. They are the object of your marketing efforts.

If tomorrow you could make twice as much selling some food supplement, you’d still be marketing, only now you’d have a different product.

New Viewpoint

Ok, so now that you can see this with me, try and shift how you approach everything you do. That is to say, every interaction you (or your staff) have/has with customers and prospects.

If I was going to marketing your business, I’d sure be doing things in a very specific and purposeful way. I would not be lazy or sloppy in my presentation and how I dress or even how I answer the phone.

Each day I would plan out my activities, I would look ahead and see what promotions we could run, direct mailers and website tie-ins. Then I would do some prep work with my staff (if I had any) to get them all “on the same page”. We’d refer people to the special information available online or ask them about joining our Gold Members Club or tell them about a special promotion giving them “x” when they purchase “y” or whatever.

We’d greet each customer as if our business depended upon them, because it does.

The point is simply that if you believe you are not a marketer, you will spend most of your days functioning as a simple employee working for someone else.

Take charge of your future and start promoting your business with the vigor it deserves.

---

Chris Shockley is owner of Envision Design Solutions and has been building websites for over 12 years. He can be reached via the web: http://www.EnvisionDesignSolutions.com/contact.php