Envisioning Success
Envisioning Success, Achieving Results
Success in business requires constant learning and adjusting, both to market conditions and your target market audience. We hope that Envisioning Success will be a place where you can find answers to your business marketing questions and if you have the time, provide your own help to others.
24th
AUG
How Good Is Your Web Site?
Posted by Chris Shockley under General
When people see your site, they are going to form an opinion of your business; will it be a good one?
It is very important that your website has the right look and feel (based upon your customer’s expectations), ease of use and is accurate.
Some of the things you want to consider are:
- How does my logo look (professional or homemade)?
- Does the site look professional (like I put real effort into making sure it is)?
- Do the colors, look and feel match my other marketing materials (or is it just what came with some website builder tool)?
- Is it easy to read and find information (that your customer wants)?
- What am I giving to my customers (to show that I care more about them than myself)?
Obviously this is just a short list to help get you on the right track.
While is may seem like a good idea to use some do-it-yourself service or have your best friend’s kid put one together for you, remember that your customers will decide how you will treat them by how much care you put into it.
If your site is not well put together or looks like it is ten years old, it’s the same thing as leaving tables dirty in a restaurant or not keeping your windows washed or bathroom put together.
Remember, your website is not for you, it’s for your customers and prospects who are checking you out.
Make sure that when they do, they see that you take pride in every aspect of your business so they will can relax knowing you’ll take care of them too.
You are an expert in your business and are good at what you do, let an expert in websites do what they do for you.
A good professional site does not need to cost a ton, contact us today to find out more and you just might be surprised.
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August 24, 2009 -
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