Envisioning Success
Envisioning Success, Achieving Results
Success in business requires constant learning and adjusting, both to market conditions and your target market audience. We hope that Envisioning Success will be a place where you can find answers to your business marketing questions and if you have the time, provide your own help to others.
13th
OCT
Get Your Website Generating Business
Posted by Chris Shockley under General, Marketing, Web Design
I’m going to go out on the limb and make the assumption that most of you have a website already. For many it was included as part of the membership or association, for others you knew you needed one so you did it with a do-it-yourself service. Some of you had someone build it, maybe yourself and there is sits in all it’s glory.
Can I ask, how’s that working for you?
Are you getting lots of new customers? Are people finding your site, learning what they need and then calling you or sending you a contact through your email form?
If your website is not performing like you want it to it’s time to do something different. If you keep doing the same thing you are going to have the same result, aren’t you? Most people do it themselves because they feel that it either costs too much to pay someone else or they need updates to happen in a timely manner and the guy they’ve worked with was hard to reach and never got back to them.
The problem with doing it yourself is just that, you’re doing it. Think about it for a minute, you are a professional and an expert who makes money doing what you do (hopefully). You’re pretty good at, you enjoy it, whatever. Why take time away from that to work on a website? Worse still is doing it after hours and taking time away from your family. Would you recommend that you’re customers could do just as good a job doing what you do for them?
And for what?
You see, most people’s perception is that having their website managed professionally is going to cost a ton. After all, most pro web shops charge something around $70-80 per hour. They figure that each time they need a small change, they’re going to have to think about, “How much will this cost me?” And for most out there, you’re right on the money. That is how it works.
The other complaint I hear all the time, and I can’t even fathom this, is that their web guy is hard to reach and doesn’t get back to them in a timely manner. The last update I sent him took two weeks, and on it goes. Are you kidding me? How are they still in business?
That is what is so great about the Envision Design Solutions website management service. It covers both of those concerns because you can have your website and email hosted and get all your website updates handled for a low monthly fee. You need a photo added or a new email listed? No problem, it’s included. I want a button that people can click to download a top ten list of recipes. You bet, included.
As far as timeliness goes, our contract guarantees that your update will occur in no longer than one business day and often much sooner than that.
The other benefit of having website design and management done by Envision is that you get a professional making sure that everything is put together the way it should be to get maximum results. It may look easy, but there is a lot to it. Everyone can type in word or use their web builder tool, but if you don’t know about ‘Meta tags’, the ‘Title’ tag, ‘H1s and H2s’, ‘title’ attributes, ‘alt tags’, ‘keyword linking’ and on it goes, then your website will not perform as well as it could in the search ranking battle for page one.
Envision Design Solutions would love to hear from you to talk over what your website needs to be a success.
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October 13, 2009 -
General, Marketing, Web Design -
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