Envisioning Success

Build Customer Loyalty-Utilizing Your Website – Part I

Posted by Chris Shockley under General, Marketing, Web Design

Many of you reading this have a website for your business already. It may even be a pretty nice site, matching your company branding (so important, seriously). Professional looking, clean and easy to use.

Job done, right?

Maybe.

Your website is one of the most powerful marketing/selling  tools you own. For the money there is no better way to accomplish the task(s) you set for it. Once in place, it never sleeps, takes a break or complains. It performs the task perfectly every time, never day-dreaming about being out on the open road.

Where to start?

Think about information that you offer your customers on a regular basis and consider making that information available on-line.

• What are your hours?
• Where are you located? (you can even give directions and a map).
• Got any specials?

Websites are perfect for this kind of information because it give it out when your customer (or prospect) asks for it. The moment they want to know your hours or location, your website is there to give it to them. I will assume that if you have a site, you have this information available and very easy to find. If I can’t get the answer within one click, your site is not built right.

The Next Step

But what about the third example up there. Do you have any specials or coupons that you offer regularly? By having this on the website, you give the customer the ability to “find that good deal” that we all seek when we shop. Tell people to check out your website for the latest deals you’re offering.

• Buy one, get one half off
• 10% off an oil change
• Bring in your last receipt and get some discount of special thing

Now your website is being anticipated by your customers as a place to provide you savings, a deal, etc. And while it’s doing that, if your offer is aimed at existing customers you will build customer loyalty. Remember, it’s something like three times cheaper to keep a customer than to get a new one. Reward them.

Extra Special

You can even add another layer to that and offer something for everyone to get (some coupons or whatever), but offer even more to people who will “register” (this solution does not require a special database program. Please contact me to learn more about implementing this functionality) . That is to say that they give you their name and email address and now they get your monthly, weekly, etc, special offers that you don’t offer on the site. They are special.

This way you get to market to them and they get to save money. Say it with me, “It’s a win-win”