Envisioning Success

Tacoma Bible College Redesign

Posted by Chris Shockley under Web Design

Tacoma Bible College has been a client of mine for around ten years. As the school has grown, so has the need for their website to offer more functionality and resources.

When the president of the school contacted me recently to discuss their new marketing focus and the functionality they are hoping to implement over the next year, it quickly became apparent that a redesign of the look and feel made sense.

Over the past few years the school has been changing its focus from local (people who either knew the school or knew current students) to something regional and, indeed, international. I’ve been told that they may have as many as forty students from Korea this fall.

Because of this, it made sense to take the website’s look and take it to what I call, “The Top Shelf” of the market place. That is to say make sure the site had a best-in-class look, layout and color scheme; clean and professional. This is because the prospective students and their families will be using the website’s of schools to help them make a decision about which schools to investigate before coming into town.

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