Envisioning Success

Is Your Website an Effective Marketing Tool?

Posted by Chris Shockley under General, Marketing, Usability, Web Design

Everyone has a website these days. We’ve all been to the same marketing seminar that says you need one.

That’s a good start, but don’t stop there. Your website can be one of the most effective marketing tools you have. It is by far one of the best values as well.

In the past, if you wanted to do business you’d get a yellow pages ad, for thousands of dollars, and then you took out ads in the paper also, maybe canvasing and area with fliers or something. You knew you had to spend the money because that is how you were found. You put it in the budget and organized your business around it.

But for some reason people approach things without the same business commitment. People seem to think that spending as little as possible is somehow going to achieve a satisfactory result. Read more…