Envisioning Success

What Business You’re REALLY in

Posted by Chris Shockley under General, Marketing

Introduction
One of the things that I try to do is to help my clients shift their thinking. I try and help them see things from a different angle or a fresh pair of eyes.

So, in this article I want to bring to you attention a very important premise around the idea of what business you’re in and the marketing you do. Read more…

It’s Not About You, it’s About “You”

Posted by Chris Shockley under Marketing

How many times in your marketing (advertising, website, sales pitches in the store) do you (you and your associates representing your company) use the terms I, We, and Our?

“We offer the best…”

“Our services are the best in the city…”

“Come in and get our…”

Well, if you hear it or say it a lot, consider changes tactics.

Like it or not, your customers don’t really care about you. They don’t. They care about themselves and their families. If they had only $10.00 left, would they buy your product or buy their family some food?

Read more…

Defining Your Business Goals

Posted by Chris Shockley under General, Marketing

Introduction

When I talk with people about their website, whether they have one already or are looking to have one created, I find that most have an idea about what they want their site to do, but they do not have it clearly defined.

Read more…