Envisioning Success

Offer Your Customers Solutions to THEIR problems

Posted by Chris Shockley under Marketing

When you are sitting down to write an article, a brochure or making changes to your website it’s not always easy to write something that is compelling or effective.

We know our business and it’s easy to just write about the features of our service and products because surely that is all customers need to know. After all, I know that my products and services are the best and are worth every penny.

There are a couple of very important things to remember Read more…

Don’t Overwhelm Your Customers

Posted by Chris Shockley under General

If you’ve been around a while, you’ll remember interactions with customers where you gave them all the information they could possibly “need” and yet they walked away. How could THAT happen, I gave them every detail, every possible angle was covered, no one else could have given them better information.

So, what happened?

Well, chances are you never explained why the information was important (if it even truly was) in a way that the customer could really latch onto it, or you just overwhelmed them with so much that you kind of killed off their ability to process it.

You are excited about your business, you love the technical stuff and know why it matters; you customer does not care. Read more…