Envisioning Success

It’s Not About You, it’s About “You”

Posted by Chris Shockley under Marketing

How many times in your marketing (advertising, website, sales pitches in the store) do you (you and your associates representing your company) use the terms I, We, and Our?

“We offer the best…”

“Our services are the best in the city…”

“Come in and get our…”

Well, if you hear it or say it a lot, consider changes tactics.

Like it or not, your customers don’t really care about you. They don’t. They care about themselves and their families. If they had only $10.00 left, would they buy your product or buy their family some food?

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How Good Is Your Web Site?

Posted by Chris Shockley under General

When people see your site, they are going to form an opinion of your business; will it be a good one?

It is very important that your website has the right look and feel (based upon your customer’s expectations), ease of use and is accurate.

Some of the things you want to consider are:

• How does my logo look (professional or homemade)?
• Does the site look professional (like I put real effort into making sure it is)?
• Do the colors, look and feel match my other marketing materials (or is it just what came with some website builder tool)?
• Is it easy to read and find information (that your customer wants)?
• What am I giving to my customers (to show that I care more about them than myself)?

Obviously this is just a short list to help get you on the right track.

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Is It Time For A Give Away?

Posted by Chris Shockley under General

Does your website act as an active marketing tool or just a sign that hangs on the outside of your building?

Websites are all over the place today. Many are pretty, some interesting, there are websites that sell things and others that just sit there, year after year, just telling would be visitors the company history, location and hours.

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Defining Your Business Goals

Posted by Chris Shockley under General, Marketing

Introduction

When I talk with people about their website, whether they have one already or are looking to have one created, I find that most have an idea about what they want their site to do, but they do not have it clearly defined.

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