Envisioning Success

Build Customer Loyalty-Utilizing Your Website – Part III

Posted by Chris Shockley under Marketing, Web Design

Review

Ok, so you’ve started giving your customers little nuggets, maybe some insider information or extra articles that you don’t just give away to everyone. Perfect.

Getting More Meaningful

Your customers are just like you; They have opinions they’ll happily share with others.  They might even want to get involved with various charitable causes.

While this next suggestion is not intended to be a direct selling tool (meaning that you do this for the purpose of selling in some artificial way) it may increase sales.

This is more about showing your company to be honestly interested in your customers and the community. Read more…

Build Customer Loyalty-Utilizing Your Website – Part II

Posted by Chris Shockley under Marketing, Web Design

Review

You’ll remember last time we covered a couple basic uses of your website and one slightly more advanced one (specials and coupons). We even talked about creating a way for your customers to get even more special offers by opting in to receive your marketing materials.

Take it further

Along with have specials or coupons, you have something that might be even more valuable to your customers: Your expertize.

You may not feel like an expert, and I can totally relate, but have you ever been talking with someone about your industry, business, interests and found that you knew far more than they did? That is what I am talking about. Don’t assume that expert means that you know everything there is to know about a subject. The fact that you know more than your customers can and should be exploited. Read more…

Build Customer Loyalty-Utilizing Your Website – Part I

Posted by Chris Shockley under General, Marketing, Web Design

Many of you reading this have a website for your business already. It may even be a pretty nice site, matching your company branding (so important, seriously). Professional looking, clean and easy to use.

Job done, right?

Maybe.

Your website is one of the most powerful marketing/selling  tools you own. For the money there is no better way to accomplish the task(s) you set for it. Once in place, it never sleeps, takes a break or complains. It performs the task perfectly every time, never day-dreaming about being out on the open road. Read more…

Envision Your Success

Posted by Chris Shockley under General

Without sounding too touchy feely, and those who know me know that I am not into that semi-spiritualized business/self help philosophy kind of thing, one thing I want to encourage you to do is to think about the new year and imagine yourself more successful.

Envision it.

What does it look like? Do you have a new car, another machine that does whatever it is you need? A bigger warehouse? Read more…

Listen for What Your Customer REALLY Needs

Posted by Chris Shockley under General

If you’ve been working with people for any length of time you know that sometimes they can have a tough time explaining what they want and sometimes what they tell you they want is really not the best option for them. They tell you they want “X”, but based upon what they are doing, in the back of your mind, you know that “Y” is a better solution.

I believe that as a business with integrity, one should bring that up to the customer, explain why what they’re asking for may not be the best solution and offer them the better option in your opinion. Read more…